Storytelling - the Pixar Pitch

Advocacy allows young people to express their views and proposals for creating a better world. Youth advocacy encompasses education, communication, leadership skills, and evidence to make a compelling case for change. Storytelling is a powerful tool to make your case in an attractive, creative, and persuasive way. Let’s advocate for biodiversity using the Pixar pitch.

Develop these Key Competencies

Collaboration

Materials needed

Paper
Pen

Activity Description

Participants decide on an issue they want to advocate for: biodiversity loss, a particular threat to a species, or wildfires destroying the habitat.
Introduce the Pixar story model.
Now, let’s bring this to the Wildfire example where you are seeking to eliminate human-caused fires in the forest.
Give participants time to create their pitches by:
- Fill in the blanks using Pixar’s story
- Once completed, allow them to rewrite and expand your story.
- Last, if you have time, rewrite and expand it again.
Ask some of them to share their stories with you.

Relevant information if you are facilitating

Pixar film uses the same narrative structure with six sequential sentences:

Once upon a time, there was …
Every day …
One day …
Because of that …
Because of that …
Until finally …

This six-sentence template is both appealing and supple. It allows pitchers to take advantage of the well-documented persuasive force of stories within a framework that forces conciseness and discipline.

Storytelling - the Pixar Pitch

Develop these Key Competencies

Materials needed

Time needed

Age range

Challenges

SDGs

We are waiting for you!

Time needed

Age range

Challenges

SDGs