In April 2023, Scout Association of Macedonia started a MoP funded project for organizational development. Project address the current need for developing NSO strategy for the period 2023-2030. This strategy will be baseline for further organizational development of the Scouting Movement in North Macedonia and will set direction for sustainable growth through community and school engagement. In addition, beside the strategy, it was planned to develop new visual identity and brand that will go in-line with the new strategy. Project started with structural approach, with few paralel processes: DEVELOPMENT OF THE STRATEGY, actions taken: - Hired third party for development of the Strategy - Developed a methodology in coordination with the NSO leadership - Conducted online survey for needs assesment of different stakeholders - Coundected online survey for external stakeholders about hte image of scouting - Conducted 7 focus group with the membership by the contractors - Implemented strategy development weekend - Developed draft version of the strategy for period 20/30 with 5 objectives DEVELOPMENT OF BRAND IDENTITY - IZVIDNICI.MK - Hired 3rd party stakeholder for brand identification - Orginized hackaton for brand identity with the students from the design academy - 23 brand visuals ware developed based on research, market and good practicies - Conducted survey for the best brand - Decide upon submision DEVELOPING MARKETING STRATEGY based on the new brand - Conduct research with focus groups - Desktop research - Development of the strategy - Consultation and test run - Develop merchendises for the National Scout Jamboree - Test-run scout shop during national event Plan for Next Period: - Coordinating the process of comenting the draft version of the strategy - Develop an internal strategy for promotion of the new visual identitity and create approach for accepting in on the national level as unified brand - Fundraiser for implementation of the marketing strategy (implementation phase) - Set KPIs for the new strategy - Promote and motivate the membership about the importance of the strategy for NSO growth and develpment