The Swachh Bharat Abhiyan aims at bringing behavioral changes in people and to motivate health practices, spreading cleanliness awareness among people and strengthening the cleanliness systems in all areas. It helps in creating user friendly environment for all private sectors interested for investing in India for cleanliness maintenance. This mission has an interesting theme of inviting nine new people by each person involved in the campaign and continuing this chain until the each and every citizen of India gets involved in this campaign.