The self-isolation caused by the COVID-19 circumstances has affected millions of people around the world. They were asked to stay in their houses to protect themselves from this big threat. But what about those who does not have a home?
In Brazil, there are more than 24 thousand people living in the streets. They don’t have hygiene products, masks or even food available, but they fight daily to survive with the little resources they have. With the Coronavírus outbreak, their condition has only gotten worse, so we thought of creating this project to help and raise food for them. Our project is called SOS: Drive Thru and we split ourselves in three groups to carry out the project.

Marketing strategy:
Due to the short amount of time of only three days, we decided to do an intensive promotion of our campaign by posting instagram stories, sending emails to all the members and ex-members of the group and posting on facebook, not only that but also, we reinforced some important information through messages on our scout group chat on whatsapp. We spread the word about our campaign asking for donations. During those three short days, we stayed in touch with our troou leader and the team responsible for the communication inside the group, so we could have the best outcome of the marketing and help as many people as possible. The message was spread to group members, ex-members and even people who were non related to the movement. The results were astonishing, raising a total of 3.2 tons of food!!

Reaching out to institutions:
A huge challenge that we faced at the beginning of the process was not being able to contact one institution that we had in mind, but after we talked to others institutions that some people from our scout group knew and institutions which we had already helped, our situation became easier. We focused on institutions with the goal of helping homeless people and also accept donations of food .
Firstly, our project was only donating to two institutions: Casa Espírita Irmão Faria and Anjo Amigo. But during the process, we calculated the amount of the donation  and we realized that it would be a lot of food for only two institutions (3,2 tons of food!!!), so we contacted two more to receive donations from our campaign: Lar Batista and Bompar

Logistics:
On the day of collection, our main concern was the safety of our troop leaders and donors, therefore we splitted the Caramuru Sections in shifts, to avoid agglomeration and physical contact.
 There were two collection shifts, and each of them had an average of 10 troop leaders, wearing gloves, masks and raincoats as protection.
The process to collect the food :
 1- the donor parked in front of caramuru’s building (our group’s building)
 2-he opened the car’s trunk without getting out of it, and a troop leader took the donations and put it inside the building
 3- all the food received was separated and divided between four institutions;
4-at the end of the day, the institutions picked up the donations.
  The amount of donations collected surprised us a lot, as we were not expecting to receive three tons of food