Expanding External Communications IAR
The Interamerica Region has a positive track-record of producing communications for National Scout Organizations, Scouts and other internal and external audiences, but the capacity within the Regional Support Centre for this work has limited opportunities to expand and innovate in the areas of external communications, digital marketing, and social media storytelling in both Spanish and English.
A new Communications Strategy was developed, a new Brand Positioning Methodology was adopted and External communications efforts have been redoubled with the implementation of Strategy
We are committed to maintaining a vibrant and interactive presence on social media platforms such as Facebook, X, and Instagram. As the official Spanish-language channels of WOSM, we prioritize daily publishing, moderation, and community management to foster meaningful connections and dialogue within our online community.
We continuously refine and optimize our email marketing strategies, implementing best practices and seamlessly integrating them with our social media and website initiatives. By aligning these channels, we maximize our reach and impact, effectively engaging with our audience across multiple touchpoints.
Overall, our approach to communications in the Interamerican Scout Region is rooted in creativity, authenticity, and strategic alignment. Through compelling storytelling, active social media engagement, and optimized marketing strategies, we strive to amplify the voice of Scouting and inspire positive change within our community and beyond.
Having a Strategy makes the efforts multiplies the impact.
We curated and published external stories that highlight the achievements, experiences, and initiatives of Scouts and NSOs within the region. These stories we carefully crafted to resonate with our audience and drive engagement across our digital channels.
