Explanation for Experiment 1:
The message initially appears blank on the sheet of paper. The alcoholic solution of phenolphthalein is an acid-base indicator and in the presence of bases, it acquires a crimson color. The message was written with phenolphthalein which remains colorless in the presence of acidic and neutral solutions. When sprayed with a basic solution (window cleaner) it acquires the crimson color, characteristic of this indicator, thus revealing the message.
Explanation for Experiment 2:
Chromatography is a type of process for separating mixtures. The filter paper is the stationary phase and the alcohol is the mobile phase that drags the components of the mixture when passing through the stationary phase. In this process, the greater the interaction with the alcohol, the faster the pigment will move with the passage of the solvent. The constituents of the material, because they have different properties, will interact with the mobile phase in different ways, which can be noticed by the different drag times in the stationary phase.