Junior League kids (cubs) with Platinum Rover Scouts Section perform beach cleaning activity on Sunday morning at Clifton Sea View.

The main objective of the activity is to reduce the amount of litter on these beaches by raising beach goers’ awareness regarding the impact of litter on our beaches and surrounding aquatic habitats. It is hoped, by continuously exposing them to positive anti-litter messages for a long period of time, that beach goers will become more conscious of the impact of their actions and consequently change their behavior regarding littering. Reducing litter on our coastal zones will prevent marine pollution and continuous damage to this important ecosystem.