Penang International Kids Storytelling Festival ( in short known as PINKS Fest) is a simple idea to bring in professional storytellers be it local, regional and international to animate and mesmerism children as well as adults with stories. OBJECTIVES - to promote literacy, creativity and intellectual development - to promote better understanding among people of different cultures through the sharing of their stories - to provide an opportunity for the entire family to participate in an educational and fun activity - to raise the standard of the storytelling in Malaysia - to promote tourism in Penang